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Pitching


5 Things to NOT do when you Pitch

fancyI had a string of meetings at the end of last year, and I got some insight on what works and what doesn’t. Obviously there’s more than one way to pitch something, but I thought it would be helpful to put a few common mistakes out there. Here’s some things to NOT do:

WING IT

Lack of preparation is a huge red flag, it looks like you don’t care enough about your project. You might be good at discussing it, but you need make sure you’re concise and clearly getting your vision across. Simply reading from your document or inventing new characters in the room is not professional.

ANSWER A QUESTION WHEN YOU DON’T KNOW THE ANSWER

I have had to learn this the hard way. Execs like to ask a lot of questions, and that’s a good sign they’re interested. Some like to simply test out your knowledge. But inevitably there will be a question you can’t answer. If that happens, don’t start babbling about season arcs and power-ups (for example). Be honest – say ‘That’s a great question, I’ll have to give it some thought.’

TELL THEM WHAT THEY WANT TO HEAR

Obviously you want to sell your pitch, you’re not just there for the cold water and warm handshakes. In order to make something happen, it’s tempting to pick up on what the exec wants and start pandering to that. DO NOT DO THIS. No matter what you do, stick to your vision. It’s YOUR ideas they want, not their own reflected back at them. Execs hate that. They will be disgusted with you.

ACT LIKE THIS IS THE LAST TIME YOU’LL EVER BE ALLOWED IN THE BUILDING

Just relax, will you? This isn’t a job interview, it’s just a meeting. There are no wrong answers. The final decisions are out of your control, anyway. Be professional, but enjoy yourself. It will give the buyer confidence if you’re not stressing out. Be entertaining.

BARE KNUCKLE FIGHTING

In rare cases, things can devolve into a shouting match, and chairs can get tipped over. If they are not seeing your project in the way you’d hoped, challenging the exec to a one-on-one fist fight on the top level of the parking structure is not going to help. Plus, you want to leave the door open to pitch new work HAHA THIS IS A JOKE

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